Joel Elias
Joel is a co-founder of Exemplar and has created the architecture for web-based applications and services at Wells Fargo, Macy's Inc (Federated Department Stores), Visa International, Inovant, Intel, and Jet Propulsion Laboratory. His wide understanding of the software, hardware, network and infrastructure disciplines enables him to balance big picture IT objectives with implementation details. Joel has expertise in web-based services, object/XML technology, performance engineering, availability management, capacity planning, and persistence technology.

Malay Jalundhwala
Malay is a co-founder of Exemplar and has led significant web and software initiatives at Wells Fargo, Hewlett Packard, Adobe Systems and several startup companies. Renowned for his partnering and team building skills, he is often the go-to PM in volatile and complex situations where results are paramount. Malay is passionate about integrating the disciplines of business strategy, product design and technical architecture into a new approach to creating the next generation of online services.

A S S O C I A T E S

Michael Davé
Michael is an experienced program manager with a track record of delivering Internet and software projects at Amazon.com, Stanford University, Hewlett-Packard and Microsoft. He is adept at managing relationships with partners and helping customers clarify and prioritize requirements. Michael's depth of technical expertise and experience with various project lifecycle models has made him a successful project leader.

Melody Kao
Melody has successfully led the strategy and design of various online services at Wells Fargo and Charles Schwab. Her strengths span the disciplines of strategy, product management, sales and marketing, and operations. Clients value her ability to rapidly translate a business vision into implementation blueprints through detailed analysis and collaboration. Melody's retail experience includes stints at Gap, Inc. and the Bloomingdale's Corporate Buying Office.

Priti Vora
Priti has designed the user experience for online services at clients such as Safeway, Intel, Wells Fargo, Ironport Systems and numerous startup companies. She is valued for her attention to detail and the ability to lead projects through the phases of user experience design including requirements gathering, developing user workflows and wireframes and usability testing. Priti excels at cross-functional collaboration with marketing, creative and technical teams.

Dorian Workman
Dorian excels at analyzing complex business processes and creating detailed requirements for mission-critical online projects. He has led business analysis efforts at Barclays Global Investors (BGI) and Wells Fargo amongst others. He grasps difficult domains and concepts easily and is a skilled communicator. Dorian is a proponent of use case driven object modeling and well versed in the Unified Modeling Language (UML) and the Rational Unified Process (RUP) requirements discipline.

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